Positioning & Messaging Sprint
"We're hard to explain in a crowded category."
Output
ICP definition, positioning statement, messaging hierarchy, website direction
Fractional CMO & Growth Advisor · Sydney, Australia · Global
Turn your marketing into a predictable revenue engine
Building with the end in mind.
Bron Karaoglu works with B2B SaaS companies from $2M ARR through to exit, across Australia, the US, APAC, and EMEA.
Selected experience includes: SiteMinder, Ignition, Genbook
About Bron
I have been in the room when it matters most.
I'm Bron Karaoglu. Based in Sydney. Experience across the Australian market, U.S. east coast, and Southeast Asia. Not as theory, but as executed programs.
Over the past fifteen years, I've held senior marketing roles at B2B SaaS companies at every stage from early growth through to public market and acquisition.
I was part of the marketing leadership team at SiteMinder during the company's trajectory to becoming an Australian unicorn, culminating in an ASX listing at a $1B+ valuation. I contributed to the marketing function at Ignition during the company's VC-backed growth to $100M+ ARR, through to a significant institutional exit. At Genbook, I worked on the PLG growth model that supported the company's acquisition by Booksy.
What that experience gives me is pattern recognition that most marketers don't have. I've watched what breaks as companies scale, what separates the businesses that exit well from those that plateau, and which marketing decisions compound over time versus which ones look good in a quarterly review.
I don't advise from the outside. I'm embedded in your business, close to your team, and accountable for the same outcomes you are.
"I help companies scale with the end in mind. That changes what you prioritise, how you build, and what you measure."
How It Works
How It Works
Most B2B SaaS companies at your stage have one or two specific marketing constraints limiting growth, not twenty. The Growth Acceleration System identifies yours, fixes it, and moves to the next one.
01
Diagnose
Find the binding constraint. Positioning, demand, funnel, retention, or team.
02
Fix
Run a targeted sprint to resolve it. Clear scope, clear output, clear timeline.
03
Progress
Move to the next constraint. Build momentum, not just a plan.
The Sprints
Funnel & Revenue Diagnosis
"Something is broken in our funnel but we don't know where."
Output
Full funnel audit, root cause analysis, prioritised fix roadmap
Demand Gen Engine Build
"We are not generating enough quality demand."
Output
Demand strategy, campaign architecture, 90-day roadmap
Retention & Expansion Audit
"Churn is high and growth is not compounding."
Output
NRR breakdown, ICP-level analysis, retention playbook
Marketing Operating System
"Our marketing is chaotic and not scaling."
Output
Team structure, role design, AI workflows, KPI system
Growth Experiment Lab
"We need new growth levers and don't know where to look."
Output
Opportunity map, experiment roadmap, test designs
Each sprint is a standalone engagement. Most clients continue into a retainer after the first sprint.
AI-native from day one, not as an add-on.
Every engagement includes AI workflow design. That means AI-powered content production systems, automated reporting and attribution dashboards, AI-assisted competitive intelligence, and AI-enabled demand generation programs. The result is a leaner team that produces more output, and infrastructure that stays with you after the engagement ends.
I work across Claude, ChatGPT, Gemini, and purpose-built SaaS marketing tooling. I build that depth into your team, not just into my own work.
Not sure which sprint is right for you?
Book a 30-minute call. No pitch, no slides. We will work out together whether there is a fit and which constraint to tackle first.
Book a Discovery Call
The Right Fit
A small number of clients. A significant commitment to each.
BK Growth Advisory works with a focused group of companies at any one time. The companies that get the most from working together tend to look like this.
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B2B SaaS companies at $2M+ ARR with proven product-market fit, now focused on what growth looks like at the next stage.
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Founders past founder-led marketing who need someone they can genuinely hand the function to.
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PE-backed or venture-backed businesses where marketing is part of a value creation plan and needs to perform accordingly.
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Companies preparing for a Series B, C, or growth round where the marketing story and pipeline reporting matter to investors.
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Businesses expanding into new markets including Australia, the US, and APAC, who need a GTM operator with direct in-market experience.
The right stage
$2M to $100M+
ARR. The growth phase where marketing strategy has the most impact on trajectory, valuation, and exit readiness.
Not the right fit if...
You are pre-revenue or very early stage, looking for a generalist agency to manage campaigns, or need purely tactical execution without senior strategic leadership.
The Process
A clear process. No onboarding theatre.
From first conversation to active engagement, the process is direct and deliberately efficient.
Initial Consultation
A focused 30-minute call to understand your business, your goals, and whether there is a genuine fit. Honest on both sides.
Discovery
A deep dive into your GTM motion, funnel performance, positioning, and team. What's working, what isn't, and where the most valuable opportunities are.
Strategy
A clear roadmap with a defined set of priorities, not a 60-slide deck. You'll know what to do, in what order, and why.
Execution Support
Hands-on advisory and leadership across your marketing function. Embedded, accountable, and close enough to your team to make a real difference.
Free Resource
Free Funnel Diagnostic
Find out where your revenue is leaking.
Most B2B SaaS companies at your stage have one or two constraints killing pipeline. This diagnostic helps you identify yours before we talk. Takes 10 minutes.
Common Questions
FAQ
The questions founders usually ask before we talk. If yours isn't here, just reach out.
A Fractional CMO is a senior marketing executive who works with your business on a part-time or retainer basis. A Growth Advisor brings specific operational experience at the stages you are navigating, whether that is scaling past product-market fit, preparing for a funding round, or working toward an exit. At BK Growth Advisory, the two are combined into one engagement.
Outcomes depend on where you are starting from. Clients typically see clearer positioning and messaging within the first 90 days, a prioritised demand generation plan in active execution, stronger sales-marketing alignment, and marketing reporting their board can use. Over time, the goal is a marketing function that performs independently and tells a credible growth story to investors.
Usually when you have grown past founder-led marketing but are not yet ready to hire a full-time CMO. A fractional engagement makes sense when you need senior strategic input but are not yet at the stage where a full-time CMO hire is the best use of capital. Common signals: your pipeline has stalled and you don't know why; you're preparing for a funding round and need to sharpen the marketing story; you've just taken on PE or institutional investment and marketing needs to perform as part of a value creation plan; or you're entering a new market and need a senior operator to lead it.
An agency executes on a brief you provide. A Fractional CMO writes the brief, manages any agencies, and owns the outcomes. I operate as part of your leadership team, not as a supplier. I'm in the planning meetings, the board conversations, and the hiring decisions. The accountability is categorically different.
Engagements are structured as monthly retainers based on scope and time commitment. For context, a full-time CMO in Sydney typically costs $250,000 to $400,000 per year before super, benefits, and hiring costs. A retainer with BK Growth Advisory is a fraction of that, with no overhead and no long-term employment commitment. Get in touch to talk through what makes sense for your situation.
Engagements start with a minimum three-month commitment. Most clients continue for 12 to 24 months. The length depends on your goals: some companies bring me in for a specific phase such as a fundraise, a market entry, or a repositioning, while others retain me as an ongoing marketing leadership partner.
Yes. I'm based in Sydney and work primarily with Australian B2B SaaS companies, but a significant part of my experience has been in global and US markets. If you're an Australian company expanding internationally, or an international business entering Australia or APAC, that is a specific area of strength.
The right fit is B2B SaaS companies at $2M+ ARR, at the growth phase where marketing strategy has a genuine impact on trajectory, valuation, and exit readiness.
Yes. The sprints and retainer work well remotely. I have run programs in the U.S. east coast market and across Southeast Asia. If you are an Australian company with U.S. or APAC expansion ambitions, that experience is directly relevant.
It is the model behind every engagement. Rather than open-ended advisory, every piece of work starts with a clear diagnosis of your primary marketing constraint. We run a targeted sprint to fix it, then move to the next one. You always know what you are buying, what the output is, and what comes next.
Let's Talk
Ready to have a straight conversation?
Book a free 30-minute discovery call. No slides, no pitch. Just an honest conversation about your business and whether this is the right fit.
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Sydney, NSW, Australia